Rosalba Rivera, was introduced to the Boho Chic aesthetic by a French/Moroccan woman while working for Morgan De Toi, a french design house. Their designs resonated so strongly with Ross that she was inspired to pursue her own career in the design and production of Boho Chic handmade clothing.

Ross founded R2 fashion in 2009 after years of working in the fashion industry with many labels including Dolce and Gabbana, Bebe, BCBG, among others. Ross draws her own unique inspiration from her roots in the Mexican culture, her love of artesanal textiles and embroideries, music festivals, and the beloved beaches of the Riviera Nayarit.

R2 Fashion continues to evolve each season. Ross´s latest creations of original and handmade pieces always earn a special place in the wardrobes of her devoted clients. Many of whom return to her shop in Punta Mita year after year.

Another passion of Ross´s is her work with and the support of women artisans throughout Mexico. She strives to help preserve their traditions as well as to help these women to support themselves and their families through the creation of embroidered hand bags, accent pillows and clothing.

Be sure to come and visit the new boutique at El Surf Club to see and feel her spectacular bikinis, her new mens line of surf wear, and so much more.